Instead, the company made a move to pivot into software, similar to Nokia, another former cellular giant. In September 2012, Yahoo CEO Marissa Mayer snubbed the devices by asking that employees transition “ from BlackBerries to smartphones”.īy 2016, BlackBerry announced it would outsource its product and no longer manufacture its own phones. Working professionals, one of BlackBerry’s core customer bases, began to make the switch to iPhones and Androids. After the release of the iPhone 4, Apple’s phone sales passed BlackBerry’s for good.īy the time BlackBerry’s technology began to catch up, it was out of fashion. BlackBerry launched a series of poorly received devices as the iPhone leveled up and Androids became viable alternatives. Soon, though, BlackBerry’s technology fell behind and users began to make the move away from physical keyboards. BlackBerry’s BBM instant messaging system also remained a user favorite feature, boasting the same cachet and ease of iMessage today. With an elite status and user-friendly reputation, businesspeople especially, stayed loyal to the product. When the iPhone first launched in June 2007, it didn’t immediately overtake BlackBerry’s reign. ![]() And unless it warrants a reboot like the T-Mobile Sidekick or Motorola Razr, it seems that BlackBerry’s moment in the sun has passed. ![]() At its peak in 20, BlackBerry owned nearly 20% of the global smartphone market – with an even higher percentage in the US – selling more than 50m smartphones a year.īut with the rise of the iPhone and Android touchscreen devices, the phone eventually fell out of style.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |